MORRIS & DEWETT INJURY LAWYERS
At Morris & Dewett, I manage all social platforms for the company. As the social media specialist, I was responsible for the creation of content and implementation of strategy. I've created reel and static content, rebranded, developed a memorable brand identity, captured professional videos and photos, retouched photos, and assembled a set for our in-house studio. All while building an audience and driving our engagement to greater numbers.
Rebranding | Social Designs | Carousels | IG Stories | Photos | Videos
REBRANDING
This is a rebranding project that I developed in order to make us unique and carve out our own place in the personal injury law industry. While others opt for vibrant colors and big commercials, we wanted to make our clients to feel like we take their cases seriously, without the theatrics and glorification.
The color palette is based off of our lobby- the very first thing clients see when they walk through our doors.
Our logo was updated to be more modern and sophisticated while expressing that we mean business, hence the sharper edges and look.
After the initial revamp, everything else followed the same thematic. From the social media, to the videos, to the photos, to the messaging, to the apparel, we mean business when it comes to our clients.
SOCIAL DESIGNS
These were used for social media channels
CAROUSELS
These were used to encourage user interaction and make disseminating information more interesting for the audience
IG STORIES/HIGHLIGHTS
At Morris & Dewett, I implemented stories for both Instagram and Facebook as well as using the highlight feature for quick access to information regarding the firm. These were made to increase story engagement and as another form of distributing information to those who may not see our posts.
PHOTOS
At Morris & Dewett, in-house photography was something I wanted to implement to showcase the real people who work the cases in the moment. These were used for website assets, social posts, and ads
VIDEOS
At Morris & Dewett, I implemented short-form content, long-form content, TikTok, YouTube, and Instagram/Facebook reels. This was an opportunity to tell our clients' stories, distribute important information, show the human side of the company, and catch our employees in action. Having video content also allowed for another way to let our audience engage and relate with our content.
